Social media websites like Facebook and Twitter are fast becoming a leading marketing strategy for business growth. Many people are perplexed by the idea that the time and effort required to be effective at social media will actually reap financial rewards. Here are a few random thoughts, based upon my experiences with social media and social networking:
1. Participation in social media does not always yield the results I seek. I must have a clear intention for what I expect to gain, and my strategy must drive that intention.
2. There are lots of people doing it right, and far more doing it wrong. “Wrong” is my subjective judgment, based upon what I like and don’t like to see from the people I am connected to. It’s how others view it that matters, which makes my opinion count. Your opinions count as well.
3. It’s simple to follow and connect, and just as simple to unfollow and disconnect. If I don’t like something, I’m one click away from never seeing it again, with no consequences. And so it goes for the people following and connected to me.
4. I have total control over what I post. I can factor in the fearlessness in any way I’d like. I can choose to be authentic, and speak words that others might not resonate with. I can post controversial things. I can post thoughtful things designed to make people think, running the risk that some people simply would rather not think.
5. In order to build a tribe of followers who relate to my brand and would be great candidates for my products and services, I must be authentic. I can’t be one person in social media and another person entirely when we meet face to face. It doesn’t serve the tribe.
6. I must fearlessly show that I’m human, including times when I feel vulnerable. People respond to this as a friend might.
7. I’ve met some phenomenal people that I might never have known otherwise. I am fearless in my habit of reaching out to someone when I become interested in knowing them. I respond immediately and genuinely to those who reach out to me.
8. As a solopreneur, it gets lonely. I love connecting with others – masterminding, brainstorming, venting – in order to have the human connection. This happens through the energy passed between the fingers touching the keyboard. People think it’s odd, but for me it’s very natural to have deep and profound connections through the written word.
9. Social media allows you to build powerful partnerships with other people who do what you do – as well as people whose services you require for your business. It happens to me every single day. Who would I be without these people in my life?
10. Preparing posts helps me gain clarity about who I am being, and what I am really thinking. It feels like a responsibility to mean something to others, and it keeps me on my proverbial toes.
11. Social networking is no different from going to a live networking event or a party. You are perceived by others to have a personality that is either likable or not. Chemistry is also a factor, just like in person.
12. I’ve learned not to send too many links to my own stuff. It’s important to be a connector for others, so promoting other links promotes goodwill.
13. Above all, I am committed to always providing value, to showing up powerfully, and to being in social media with both legs in. Half assed doesn’t cut it in this arena.
What are your experiences with social media? What can you add to this post to help others gain the most from their social media experience? What have I missed?
Coach Charrise